PROJECT SUMMARY

Working with an Agency I ran two Design Sprints to support RHS to test and gather customer feedback on new innovative product ideas and to test existing site engagement to understand qualitative data to guide any roadmap changes for the upcoming 6 months. Sprint 1 was directed towards ideation of 'My Garden' conceptualisation of a Gardening Coach product to help users understand and plan their gardening activities. The 2nd Sprint was to ideate feature improvements for the existing site and test to learn what gaps in their existing advice and services content in addition to improving signups.

The result of the two Design Sprints was validating potential business ideas to take a new direction for products for customers to interact with and a set of tested features that could be improved and placed into the companies roadmap for development.

To run the session and facilitate I used Miro to log everyone into the platform and give them a brief overview of the expectations and roles that were to happen during the week. We had prepped emails and homework prior to this for the stakeholders to allow them to learn Miro before joining the sessions. The participants found the activities new and engaging as it allowed them to express their creativity and thoughts to be able to not feel precious about ideas and know they all contributed to something new.

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After narrowing down ideas for new Business ideas the stakeholders voted to utilise a new approach to interactive gardening using a customisable map and their current system of plant information. From the storyboards I was able to create flows in order to build a prototype to test with a selection of current and new potential customers.

Working with a UX Research I observed with stakeholders and provided them with a working Miro board space to allow them to capture notes and participate in the design and research process bringing them closer to their key customers and potential new customers.

After analysing the results of usertesting the key points of action were to spin up ideas and concepts for the client to take action on what we think will make a bigger impact on their existing sites. One of the core areas they needed help with was Membership signup. I used the data gathered and helped to propose updates e.g using more sleek graphics, video / media content to showcase what the RHS offering at to entice a membership signup.

Having successfully run both Sprints we handed over all assets, access to Figma and Prototype files and recommendations for the team to take away to their stakeholders to decide what to do next. We additionally proposed a design programme enabling them to collaborate with the agency in order start two tracks of work, the day to day and the innovation experimentation effort.

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