Recent Experience

Freelance
Design Consultant
Mar 2022 - Sept 2024
  • Partnering with Agencies to lead Design projects in the charity and Energy sectors, to concept, test and launch new validated features for customers across the United Kingdom
  • Facilitating Design Sprints to concept and test new business ideas, testing new features and providing roadmap direction for new tech & product teams
32Co (Healthcare Startup)
UX Strategy & Design Lead
Nov 2023 - Jun 2024
  • Shipped several new MVP feature releases to support Dentist growth outreach for Patient Growth programme and leading strategy on usability improvements of Dental Platform features
  • Working across the business units in Product, Marketing and Customer Service to guide design practice in internal and customer facing experiences
Farfetch
Product Designer
Apr 2018 - Jan 2022
  • Leading discovery research into design & development of B2B Platform tools and services in a cross functional team in multiple business units to enhance efficiency and usability of interfaces
  • Store of the Future - Design and Research of user needs and contextual environment. Updating of UI Features App & Interactive Mirror features
Ticketmaster
UX Designer
Nov 2017 - Mar 2018
  • Leading redesign of International Nordic Sites through Discovery research, workshops, data analysis, testing and utilising existing design system guidelines
  • Running moderated and unmoderated testing of online ticket purchase flows using online testing website utilising Usertesting.com to support wider UX checkout improvements
Beamly (COTY)
UX Designer
Feb 2017 - Oct 2017
  • Led UX on projects for Coty Portfolio sites to be responsive web (UX/UI)
  • Led CMS improvements for Coty CMS Re-Platform (Drupal)
  • Designed and Tested Components and advocated for Design System usage
  • Led Project on Data dashboard for Internal Teams to analysis Social Media content engagement and predictions.
Hearst Magazines
Junior >  UX Designer
April 2015 - Dec 2016
  • Supported Redesign of GoodHouseKeeping Institute responsive web
  • Running Discovery, Wireframes, Prototyping, stakeholder management
  • Led projects for MensHealth, MediaOS Re-platform & content strategy for Global alignment
  • Working with NY Office to improve MediaOS CMS to support international Requirements

Core skills

Skills & Tools
  • User Research
  • Prototyping
  • Workshop Facilitation
  • Usability Testing
  • User Interviews
  • OOUX (Object Oriented UX)
  • Content and Accessibility
  • UX Copy Writing
  • Service & Journey Mapping
  • Wireframing, Hi-fidelity UI
  • Figma
  • Miro
  • Hotjar, Googlytics, Mixpanel
  • JIRA, Notion & Confluence