by adding more indepth up front content of value to users
Implementing the Mobile Responsive designs and improved SEO content with stakeholders
Number of new active monthly users on mobile site on launch
Hearst Magazines a global portfolio of household product names that was undergoing a modernisation of how their online entities across the globe could be more efficiently be managed on a day to day basis to free up more creative content capabilities and to appeal to a wider audience across mobile and desktop. Utilising their new in-house product MediaOS they would want to reduce effort of global management of content to increase editorial creativity and reducing technical debt.
As a UX Junior Designer, I partnered in a team of cross collaborative people including a Freelance UX Designer, Senior UI Designer, product manager and 2 Engineering leads. While there was a Senior UX, her role was limited to a single piece of research and I was to lead on conducting further research, wire framing, conducting testing, interviews and prototypes for handing over when working with Engineers.
The goal of the project was to update their digital product offering to expand into the Mobile market with a responsive design and to understand and improve paywall conversion and subscription signups
My next steps from the feedback and presentations was to work with the team to review competitor sites and collate information to highlight to the team what people do well and what we do well to suggest a direction of potential design decisions. From this my next step was to work with the team to update the site map working close with the Product and Engineering team to decide on structure of removing unnecessary pages and steps how we help users to get to products easier and managing URL redirects including better SEO for search engine discovery.
Design changes were amended based on the feedback from testers (12 in total 6 on desktop and 6 on mobile). With these changes I co-ordinated with the Senior UI designer to update design elements and interactions along with sharing the feedback with Engineering and Product to validate the UX Design direction.
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Additional questions arose from the customer feedback was the value of whether the subscription or paywall offering was valid for the amount of content presented. I then took it upon myself to crave out two days to do discovery observations and interviews with the Goodhousekeeping team to understand the work they did.
What I discovered was that the content shown to the users was not reflective of the process, care and detail of the effort put into reviewing products and providing their expertise into the reasons behind the scoring system. This invaluable insight allowed the business stakeholders to work directly with the team to establish a renewed content strategy with the aim to provide more value to customers and to boost confidence in their branding.
by adding more indepth up front content of value to users
Implementing the Mobile Responsive designs and improved SEO content with stakeholders
Number of new active monthly users on mobile site on launch
by adding more indepth up front content of value to users
Implementing the Mobile Responsive designs and improved SEO content with stakeholders
Number of new active monthly users on mobile site on launch
by adding more indepth up front content of value to users
Implementing the Mobile Responsive designs and improved SEO content with stakeholders
Number of new active monthly users on mobile site on launch
